Getting caught up in the unease that sometimes surrounds the "rise of AI" in the job market is easier than you think in today's world. While pitting technology against the value of the human labor market has occurred in one way, shape, or form throughout history, many wonder if AI represents something fundamentally different. This dilemma can be viewed through a dual lens, acknowledging both the pros and cons as they relate to current and future creative talent. Though there remains a long way to go, AI can potentially serve as a wonderful tool for enhancement, rather than a replacement for the human touch.
Many creatives could argue that AI provides a jumping-off point of sorts, leaning on the adage that you "can't make bricks without clay." This could, in theory, be a significant advantage for creative professionals, offering the chance for even higher productivity. Creative teams could benefit from having a new or different train of thought that leads to something even better.
The flip side, however, can foster a breeding ground for imitation, which threatens the integrity of creative origin. It can also hinder creative growth in companies that fail to see the value of developing fresh and innovative content by creative professionals.
Despite arguments on both sides, it's difficult to deny that AI can be a powerful tool that helps foster even more creativity when utilized correctly, but should never replace the value of human creativity. Human beings possess an innate creative sense that simply cannot be duplicated by technology.
Questions remain about utilizing AI for creative purposes. Is this technology comparable to other innovations that have replaced human jobs in the past, or has it crossed a different line this time?